Despite the constant buzz around newer marketing channels, email remains a powerful, affordable way to stay on your audience’s radar and move them toward meaningful action.
2.5 min. Read Time
Most business owners know email has been around for decades. But despite ever-changing platforms, email continues to outperform other channels in key metrics like engagement and ROI. Here’s why it still works—and how to harness its potential for your brand.
Email marketing has been around longer than social media and influencers, yet it consistently outperforms in engagement and return on investment. Some business owners worry about spam filters, low open rates, or annoying their audience with too many messages. Yet the numbers show email can deliver a hefty $36 for every dollar spent, and 99% of consumers still check their inbox daily. That’s why a small jewelry brand decided to give it a shot when social media wasn’t converting. They launched a weekly email sharing the inspiration behind each new design and saw a 20% increase in sales within a month. Customers felt personally connected to the story behind the pieces, which rarely happens with a quick social post.
Newsletters are another way to boost both revenue and loyalty. Sure, there’s fear that routine updates get lost in people’s cluttered inboxes. But a local coffee shop learned otherwise. They created a short, mobile-friendly newsletter featuring a single brewing tip and a brief Q&A with a barista. Within two months, their open rates jumped 30%, and more customers started dropping by to try the featured blends. That’s because a well-executed newsletter can lead to a 50% uptick in sales-ready leads, especially when it’s packed with genuine value and personality.
Email also works wonders for nurturing new and longtime clients through drip campaigns. Some worry this level of automation feels impersonal, but when done right, it can actually improve customer experience. A software startup, for example, designed a thoughtful onboarding series that introduced one feature per email instead of dumping everything at once. In just three months, they boosted trial-to-paid conversions by 25%. Automated campaigns can see an open rate nearly 70.5% higher than generic messages, proving that the right content at the right time keeps subscribers engaged.
Despite the constant buzz around newer marketing channels, email remains a powerful, affordable way to stay on your audience’s radar and move them toward meaningful action.
Email may not be the hottest new trend, but it still outperforms when it comes to building trust, driving conversions, and delivering a high return on investment. A well-crafted strategy that includes precise audience segmentation, bite-sized newsletters, and personalized drip campaigns helps you cut through the clutter and connect with your customers on a deeper level.
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If you’re looking to harness the power of email for your own business, Inbound Blend offers specialized services to develop data-driven campaigns that resonate with both new and longtime subscribers—turning casual readers into loyal fans.
Inbound Blend Digital Marketing is a full-service digital marketing agency that prides itself on crafting flexible marketing solutions for their clients. With a focus on inbound marketing strategies, the team at Inbound Blend leverages the latest in digital technology and marketing insights to ensure their clients not only meet but exceed their marketing objectives. From SEO and content marketing to social media strategies and PPC campaigns, Inbound Blend Digital Marketing offers a comprehensive suite of services designed to help businesses of all sizes succeed in the digital age.
Todd Wallis is the Founder & President of Inbound Blend Digital Marketing. With a rich background in digital marketing and a keen eye for emerging trends, Todd leads his team with a commitment to excellence and a passion for helping clients strive to achieve their marketing goals.
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© Copyright 2025 | Inbound Blend | Digital Marketing | All Rights Reserved | Privacy Policy | Website Design by Inbound Blend | Digital Marketing
© Copyright 2025 | Inbound Blend | Digital Marketing | All Rights Reserved | Privacy Policy | Website Design by Inbound Blend | Digital Marketing
