Expand Your Business Reach With Professional Digital Billboard Services

No matter the size of your business or industry, you could likely use help to heighten your exposure. Digital billboards boost your ability to reach your target audience, increasing the chances that more people will know about your products or services. Inbound Blend has the experience and resources you need to take your company to the next level. Let us help elevate your existing marketing and advertising strategy.

Programmatic Advertising

Our digital billboard and digital display screens work via a process called programmatic advertising. This lets you access global digital display screens and bid on spots in real-time as they become available. With programmatic advertising, you get your products and services in front of your target customer, no matter the location. Rather than taking a scattershot approach as you would with traditional billboards, digital billboards make it more effective and cost-efficient to pinpoint your audience by geographic location, time, specific days and demographic.

  • Bar/Restaurant jukeboxes and TVs
  • College campuses
  • Bowling alleys
  • Gas stations
  • Convenience stores
  • Gyms

Besides providing you with plenty of devices to run your ads on, we’ve also paired with Adomni and Blip Billboards. By working together, we give your customers more ways to see how your company can help improve their lives or meet a specific need.

The Advantages of Digital Billboards

If you aren’t familiar with digital billboards, you may not be aware of what they can offer you, your company and your ideal audience. If you are looking for a new advertising strategy for your business, there are many benefits to using these boards. 

One of the greatest benefits of digital screens is they offer high brand visibility. The higher the visibility, the better the chances of people noticing your ad. Many consumers these days don’t pay as much attention to a printed billboard as they do a digital billboard. Don’t let your ad go unacknowledged.

Another advantage of today’s billboards is they’re great for situations where you need a quick turnaround time. You can upload a message to a screen in a matter of hours. Compare that to a week-long wait that business owners often endure for printing a billboard poster. This is essential for time-sensitive material. Putting up a digital ad faster also means being able to remove it faster. This quick turnaround gives you the flexibility to change your ads as often as you desire.

How many times have you needed to change a printed advertisement? Perhaps you’ve noticed mistakes in printed marketing and advertising materials. It’s easy to make quick edits on digital billboards. For example, if you want to update the date of an event, change an image or alter a price. You can do it all on electronic screens with little issue. 

Perhaps you like variety and want to change your message depending on the time or day of the week. While it’s not impossible to display multiple messages on traditional billboards, doing so can become expensive. Modern advertising screens let you alter your message whenever you wish. Perhaps you’d like to run weekend sale ads Friday morning through Sunday night. Or maybe you want to let morning people know about your restaurant’s breakfast special. Going digital means, you no longer have to decide which ad you would prefer to run. Multiple ads can be advertised at once, without a significant increase in cost to you.

You don’t have to worry about growing bored with electronic screens. You can easily add video and motion graphics along with fixed images. Not only do videos and graphics catch and hold consumers’ attention, but they also give you more options for demonstrating what makes your business great.

Making the Most of Your Digital Billboard

Besides sharing the benefits of investing in a digital marketing strategy, we also want to give you some tips for making the most of your billboard. We love nothing more than putting our experience to use to help you reach your goals.

First, we recommend focusing on message simplicity and functionality. Remember, the goal is to convenience consumers to read your message from beginning to end. Multiple images and hard-to-understand messages could overwhelm your target customers and could potentially cause them to lose interest. Think of the single idea or message you want to communicate and concentrate on delivering its fundamental elements.

You also want to make your text large, so it’s easily legible from a distance. To keep from crowding the screen with too much text, concentrate on delivering a succinct message or idea. If viewers want to know more or have questions, they can contact you. This means you want to leave enough room on the billboard to include your company’s contact information.

Along with a large font, we also recommend bold, non-serif typefaces. Thin lines tend to dissolve at 500 feet away. Opt for lowercase and uppercase sans serif fonts over decorative, serif or italic fonts. That way, you make your message easy to read. It’s also a great idea to wrap a thin, dark stroke around your text to make it pop from the background.

Just like today’s consumer prefers ads with video and graphics, they also like short, punchy messages. We suggest compacting your billboard message to 10 words or fewer. This includes the product or logo tagline. If you want to include a headline in the ad, limit it to seven words. Also, use shorter words instead of longer ones. That way, your audience gets the gist of the message faster.

Contact Us Today

See how easy it is to engage with your target audience with digital screens and billboards. Reach out to an Inbound Blend representative today to learn more about our marketing services, including website management and design, search engine optimization, social media marketing and Google ad management.

Call us today at 636-220-8542. If you prefer, you can also fill out and submit a Contact Us form whenever you’re ready.

Interested in our marketing plans?

Interested in our marketing plans?

Interested in our marketing plans?