WordPress Websites

WordPress is the darling of the website-building world. A 2021 estimate from the Search Engine Journal estimates that almost 40% of all websites are WordPress sites. One thing that draws business owners to WordPress is how easy it is to do everything from creating a basic design to adding a blog and even an online store. However, not every business owner feels up to the task of WordPress website management or wants to build the site themselves. That’s where we come in.

Why You Need a WordPress Website

Simplicity is important in marketing and business. Even so, functionality is also important. WordPress brings many hidden gems to the table that takes time and effort to discover and bring to the surface. There are also thousands of plugins that can make a wealth of difference in how you run your site. For example, WordPress just partnered with Anchor to make it possible for WordPress users to turn their websites into automatic podcasts.

When you work with a professional website-building company, you increase your chances of maximizing the full potential of your website. Because Inbound Blend | Digital Marketing also brings a full marketing team and set of services to the table, we make website-building decisions for you that take these into consideration. These include the role social media, video marketing and search engine optimization might play in your website’s design and development.

Shopify Websites

It is taking more effort to reach the modern consumer, as the internet is constantly changing and overpopulated when it comes to purchasing options. Though websites have been a profitable marketing strategy, many businesses don’t have the talent, time or resources to continually update these sites according to digital marketing best practices. This leads to stalled traffic and a weak conversion rate. For the business anticipating a surge in consumers through the Shopify platform, increase the possibilities by working with Inbound Blend for Shopify website management.

What Is Shopify?

As an internet platform and software option, Shopify is an effective way to sell a variety of products. However, it can also be used to sell a wide range of services. Shopify expands your revenue options by providing a digital storefront for your products, but it can be used in conjunction with a physical presence through a networked Shopify point-of-sale app. This commerce platform can help entrepreneurs launch their dream business or help on-site merchants expand their market.

While Shopify offers all the tools across the platform for a business to be effective, there are many businesses that don’t have a wide range of tech-savvy employees to manage these tools or the employee don’t fully realize the importance of digital marketing. Shopify conveniently puts all the tools you need in its commerce platform, and the subscription service offers templates to get your digital store up and running. Inbound Blend specializes in Shopify website building, creating greater potential for sales by increasing the traffic your site receives.

Why Should You Work With a Professional Shopify Website Management Team?

Digital marketing is an ever-changing field, thanks to the constant changes in consumer behavior and the rankings or algorithms of major search engines. Simply relying on the SEO-friendly features of the Shopify platform won’t get your business where it needs to be across the rankings. SEO deals with more than just keywords, but you may not have the time to explore and research the additional areas needing your attention. Inbound Blend has both knowledge and experience.

  • Optimizing the entire Shopify site structure
  • Researching and using trending target keywords
  • Building strong links to your products
  • Optimizing the product pages
  • Working with the most effective SEO apps and tools
  • Improving content marketing for higher rankings

Working with professional website management can help you maximize the potential of Shopify’s eCommerce platform. Without the right experience, it’s easy to let the site dictate or limit your store’s possibilities between both features and function. Inbound Blend will make sure that the site works for you, from the overall store design to your digital marketing needs. We drive more traffic to your site and increase your conversion numbers.

How Can You Expand Your Shopify Presence?

Perhaps you have more to offer than a single line of products. While your specialty may be organic dog treats and organic pet food, through Shopify, you can expand your revenue options by creating a service offering. Shopify can be a platform for selling non-tangible goods, such as your expertise in the area of pet health. You can create appointment-based services for nutritional counseling or instructional services regarding pet health or food products. To do so effectively, you would need to follow the same eye-catching, attention-grabbing SEO practices used for your products. Inbound Blend can facilitate this crossover effort through your store design and content as well as through a targeted digital marketing strategy.

Growth is critical to the longevity of your company, and this can be difficult when competing with hundreds of other companies and thousands of other products. The difference between success and failure, particularly when operating an eCommerce store, is the effort put into your digital marketing strategy. You can expand your product or service line to reach a new niche in the market, but if these consumers aren’t aware of your brand, the effort falls flat. Don’t take this chance. Choose the reliable and effective solutions presented by the Inbound Blend Digital Marketing team.

What Does a Professional Website Design Do for Your Business?

Though the standard Shopify tools make a good-looking website accessible to anyone who joins the platform, if you are looking for an exceptional website, you need experienced people sitting at the keyboard. A professional website design changes the face of your brand and gives your store more potential for traffic conversions.

Using a professional design strategy will create a strong, positive first impression of your brand. Average or unprofessional sites can lead to questions of credibility with regard to product quality and customer service expectations.

If your competition has an amazing website boasting the latest designs trends and ranking well, you could be losing lots of traffic and customers to them. Professional insight understands what is trending and what consumers what, combining both for a website that ranks higher and converts leads.

Keyword and content optimization are important for rankings across search engines, and yet the research and implementation can be time-consuming for the small business owner. Professional website management will keep your content current, relevant and on track with the trends in SEO.

Time is a valuable commodity to the business owner, and spending time trying to get the website right can take you away from other priority jobs. Professional help will not only save you time, but it will save you money. The efficiency in working with a design expert allows you to focus on other areas of operations, reduces the risk of errors that need to be fixed and improves the accessibility and functionality for consumers.

Time is a valuable commodity to the business owner, and spending time trying to get the website right can take you away from other priority jobs. Professional help will not only save you time, but it will save you money. The efficiency in working with a design expert allows you to focus on other areas of operations, reduces the risk of errors that need to be fixed and improves the accessibility and functionality for consumers.

What We Can Do

As website design specialists, we are passionate about making your website showcase your brand in the most attractive, compelling way. We want your business to be successful, and we know how to use the Shopify tools to your advantage. We will customize your website, making your brand your own. We take the stress and worry off your team to create something amazing and make it our priority.

Why You Should Always Hire Professionals for the Job

We have heard some horror stories from grateful clients we worked with. Some of the worst include getting locked out of their own websites after giving other people access to rebuild. Others have shared stories of half-finished jobs where freelancers disappear part-way. Sadly, some stories involve both situations.

Still, when you consider hiring professionals for your website needs, we don’t want you to make that decision from a place of fear. Instead, you should make the decision with high expectations in mind and hold our team accountable.

Better SEO Ranking

Search engine optimization is a separate service, but it is closely interlinked with most other marketing strategies. Website development and management are no exceptions. When you hire professionals to build your website, we handle both front-end and back-end SEO work to get you on the first page of search results for all the right reasons.

Better Conversion Rates

More organic foot traffic to your website is cool and all, but what’s the point if it doesn’t convert them into customers? We create websites that funnel customers into your sales stream. This improves your conversion rates and overall sales metrics. The higher your conversion rates, the better your ROI.

Better Credibility

Some business owners create amazing websites. For the most part, however, we can spot a website created by professionals compared to one that is not. This generation of tech-savvy shoppers who likely run their own blogs probably do as well. How they perceive your website can also determine how they rank your business in quality.

Better User Experience

When you hire professionals to unlock the full potential of your website, we design your website with the customer in mind. This, in turn, improves your customers’ experiences. Customers spend more time on websites they enjoy using, which increases the likelihood of them purchasing products or services.

Better Functions

We create websites that match your business goals and keep working even when you shut your physical doors. Because of this, it’s important that we include the right functions and tools. For example, we might install an app for booking clients or a way to order food online. Whatever function best suits your business, we’ll be sure to find it.

Additional Resources

Good marketing requires more than talent, skill and experience. It also requires the right tools. Agencies can purchase these tools and spread the cost out across dozens to thousands of clients. However, licensing these tools for individual use can be cost-prohibitive. We bring these and other resources to the table.

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