Google Ads have higher returns on investment than most traditional forms of marketing. One obvious reason is you don’t need to pay the costs associated with creating physical objects, such as billboard signs. Even so, without good Google Ad Management, your business could experience much lower ROI than its full potential. This is why we provide professional management services at Inbound Blend Digital Marketing.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
If you are not yet sold on Google Ads, there are several good reasons you should change your mind. Google is the largest search engine in the market by a landslide. It also owns the second largest search engine: YouTube. If there is any search engine platform you should be advertising on, this is definitely it.
Google Display Network is a collection of websites—including specific Google websites like Google Finance, Gmail, Blogger, and Youtube—that show ads. This network also includes mobile sites and apps.
Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
If you are not yet sold on Google Ads, there are several good reasons you should change your mind. Google is the largest search engine in the market by a landslide. It also owns the second largest search engine: YouTube. If there is any search engine platform you should be advertising on, this is definitely it.
When you run Google ads, you don’t just hoist up a virtual billboard online and wait for someone to see it. Instead, you have the unique ability to target exactly who gets to see the ad. This is just some of the information you can pinpoint:
It’s easy to go overboard with online spending. This is as true for businesses as it is for individuals. Google Ads implement budgeting features that make it easy for you to set max spending limits for the day.
Search engine optimization takes up to six months to start showing results. Even so, it is a worthy, long-term investment that compounds over time. One way to speed up results is to rank for the keywords in ads, instead. This can fill the gaps while you wait for SEO to kick in.
When we take over your Google Ads, we do more than simply pick up where you left off. We go back to the drawing board to see what works for you now and what will work even better for you later.
Every good digital marketing plan begins with keyword research. Without this information, it would be next to impossible for you to know what keywords to compete for in ads. Keyword research can also help inform your search engine optimization strategies.
Some keywords are more expensive to rank for than others. We work with you to determine whether to invest more money in ranking for expensive keywords or to invest in smaller niches. Note that, even when you have the budget, investing in your niche is usually the better option.
Chances are you already have some great pages on your website that you use for your ads. However, we find that using special landing pages for different campaigns allows better customization, which improves ROI. We design and create these pages with conversion in mind.
Have you ever found yourself spending hours trying to figure out what to include in your ad? We have creative content creators who can create eye-catching ads with ease. They are only too eager to apply their skills to your campaigns.
We also analyze the campaigns of your competitors — both the ones you outperform and the ones outperforming you. Over the years, our team has found that there is as much to learn in why strategies work as why some do not. We then use this information to improve your ads.
We believe an informed client is our best client, so we do everything we can to put information in your hands. You can count on access to monthly reports that show you exactly how your campaigns are doing. Google also provides metrics that help you compare the past and present performance of your Ads.
Google creates many free and inexpensive tools for small business owners, so they can take control of their marketing. This is crucial in the early stages of a business when owners might not yet have the means to expand their teams and hire more professionals. Once passing this hurdle, professionals could benefit immensely from returning their focus to other aspects of the business and outsourcing marketing functions.
Google creates many free and inexpensive tools for small business owners, so they can take control of their marketing. This is crucial in the early stages of a business when owners might not yet have the means to expand their teams and hire more professionals. Once passing this hurdle, professionals could benefit immensely from returning their focus to other aspects of the business and outsourcing marketing functions.
When you hire professionals to manage your ads, you also benefit from a team of experts and additional tools used to get the best results. For example, our team uses additional software to assess your website, determine what keywords might work best for you and plan your ads accordingly. We also provide access to your results, so if you don’t get the ROI you expected, you have the data you need to make an informed decision about whether to move forward.
Managing Google Ads is a full-time job. One aspect of this that can take a lot of time is predicting and keeping up with Google’s regular changes to the system and the algorithm. Every time Google makes a change, businesses need to assess and adjust their ads to match. Otherwise, they could be left in the dust. Sadly, busy business owners often only realize Google has changed the algorithm again when the ROI drops sharply on ads.
Managing Google Ads is a full-time job. One aspect of this that can take a lot of time is predicting and keeping up with Google’s regular changes to the system and the algorithm. Every time Google makes a change, businesses need to assess and adjust their ads to match. Otherwise, they could be left in the dust. Sadly, busy business owners often only realize Google has changed the algorithm again when the ROI drops sharply on ads.
Your time is valuable. Sure, you could spend it focused entirely on the marketing aspects of the business, but what about operations and management? Chances are that your expertise better serve your business and employees in those areas. Also, why waste time on what you have to do when you started your business to do what you love to do? Let us handle the marketing for you, so you can maintain a business that is easy to market.
You got into business to make enough money to pay yourself and your employees. Maybe you have dreams of expanding and growing an empire. To make it happen, you need more website visits, more phone calls and more foot traffic in your stores. Our business is to get you more business, so you can tick off the planned milestones in your business plan. Book a meeting today to see how we can make this possible for you.
You got into business to make enough money to pay yourself and your employees. Maybe you have dreams of expanding and growing an empire. To make it happen, you need more website visits, more phone calls and more foot traffic in your stores. Our business is to get you more business, so you can tick off the planned milestones in your business plan. Book a meeting today to see how we can make this possible for you.
© Copyright 2024 | Inbound Blend | Digital Marketing | All Rights Reserved | Privacy Policy | Website Design by Inbound Blend | Digital Marketing
© Copyright 2024 | Inbound Blend | Digital Marketing | All Rights Reserved | Privacy Policy | Website Design by Inbound Blend | Digital Marketing
© Copyright 2024 | Inbound Blend | Digital Marketing | All Rights Reserved | Privacy Policy | Website Design by Inbound Blend | Digital Marketing
