Explainer Videos

In today’s age of impressive digital advancements and constantly emerging technology, there are so many impressive ways to showcase your products and/or services. One of the latest trends that consistently delivers positive results is the explainer video. These are typically short marketing videos that are very good at keeping people engaged and interested in the content. As the name suggests, explainer videos set out to explain something to the consumer. They always deliver value and are also a great opportunity to show your target audience your company’s personality.

Here at Inbound Blend, we understand the importance of utilizing quality explainer videos to educate consumers and solve a problem. Our explainer video service is one of the most popular services we provide. We have a lot of fun with our videos while still maintaining a level of professionalism that helps promote your brand and position you as an industry leader.

The Components of a Good Explainer Video

There are a variety of components that every good explainer video should have. They include:

Short length

You may offer the most high-quality products or services in your business sector, but if you cannot make a positive first impression on your target audience, they may never realize how great your company is. No matter if a person hears about your business through a business card, social media post or online ad, you want to use graphics and branding to strike the right chord that turns that individual into a lifelong customer and advocate.

High quality

No one wants to waste their time watching a low-quality marketing video. We ensure our videos are always made to high quality standards. We never compromise the quality of our video content or the quality of our production.

Solve a problem

The most effective animated explainer videos are focused on solving a problem. When we create your video, we’ll present a common consumer problem and clearly explain why your company is the best solution for the problem.

Brand and style consistency

Before we create an explainer video, we make sure we clearly understand the company’s brand style and tone. We also do some research to fully understand the target audience. Then we create a video that’s consistent with the company’s brand and typical customer.

Call to action

A whiteboard video without a call to action is like a peanut butter and jelly sandwich without the jelly. We make sure that every marketing video we create concludes with a strong call to action that’s both compelling and inviting.

Our explainer video service is a great solution for businesses that are looking for cutting-edge ways to engage their target audience. Our videos are also highly entertaining and can help attract people to your brand.

Animated

Our animated videos are always charming and highly entertaining. They can make any subject interesting and enjoyable to learn more about. That’s why they’re a great option for subjects and/or products that might otherwise seem boring. Animated videos can help you bring your company’s personality out and can make your products seem more appealing to your intended audience.

Why an Explainer Video Is so Effective

You may be wondering why you should bother ordering an explainer video when you already have so many other types of marketing materials. While other traditional forms of marketing are highly effective, they don’t hold a candle to a well-done explainer video. While your intended viewers are more likely to skip over a typical social media post or a predictable online advertisement, they’re more likely to stop and linger if they see a fun and entertaining explainer whiteboard video.

There are so many different forms of advertising out there, and they’re utilized by all of your competitors. But you can get a leg up over your competition by utilizing animated explainer videos in addition to all your other traditional forms of marketing.

If you take a minute to look at the advertising methods some of the most successful businesses use, you’re almost certain to see whiteboard videos and other animated videos. That’s because big companies know how good these types of videos are at grabbing and keeping the attention of consumers. Even if you think your product isn’t cool enough or interesting enough to grab viewers’ attention, we can prove you wrong.

With help from our expert explainer video services, you’ll be amazed at how much attention you can draw to your most “boring” products. We’ll show your consumers how your products can solve problems they encounter every day. Once they see that your product has value to them, they’ll click on that “buy” button and you’ll see your profits start to go upward.

Contact Us Today

We’d love to show you how we can use our expert animation and videography skills to push your product or service to the next level. While we’re at it, we can also analyze your current website and let you know what improvements we recommend to increase your conversion rate.

If you’re ready to improve your online marketing results and gain a wider audience of loyal customers, we can help you meet your goals. Contact us today to learn more about our leading digital marketing services or to request your obligation-free consultation.

Interested in our marketing plans?

Interested in our marketing plans?

Interested in our marketing plans?