One of the greatest benefits of digital screens is they offer high brand visibility. The higher the visibility, the better the chances of people noticing your ad. Many consumers these days don’t pay as much attention to a printed billboard as they do a digital billboard. Don’t let your ad go unacknowledged.

Another advantage of today’s billboards is they’re great for situations where you need a quick turnaround time. You can upload a message to a screen in a matter of hours. Compare that to a week-long wait that business owners often endure for printing a billboard poster. This is essential for time-sensitive material. Putting up a digital ad faster also means being able to remove it faster. This quick turnaround gives you the flexibility to change your ads as often as you desire.

How many times have you needed to change a printed advertisement? Perhaps you’ve noticed mistakes in printed marketing and advertising materials. It’s easy to make quick edits on digital billboards. For example, if you want to update the date of an event, change an image or alter a price. You can do it all on electronic screens with little issue. 

Perhaps you like variety and want to change your message depending on the time or day of the week. While it’s not impossible to display multiple messages on traditional billboards, doing so can become expensive. Modern advertising screens let you alter your message whenever you wish. Perhaps you’d like to run weekend sale ads Friday morning through Sunday night. Or maybe you want to let morning people know about your restaurant’s breakfast special. Going digital means, you no longer have to decide which ad you would prefer to run. Multiple ads can be advertised at once, without a significant increase in cost to you.

You don’t have to worry about growing bored with electronic screens. You can easily add video and motion graphics along with fixed images. Not only do videos and graphics catch and hold consumers’ attention, but they also give you more options for demonstrating what makes your business great.