At the top of the funnel, you’re building awareness and attention. This is where people first hear about your business—but they don’t know you yet. Here’s how to break them down:

• Key Audience: These are your highest-potential prospects. They align perfectly with your ideal customer profile and are likely to become high-value customers. Marketing to them should feel personalized and purposeful, focused on building trust and highlighting your unique value.

• Target Audience: These prospects are a strong fit and worth your proactive outreach. They may be shopping or problem-aware but not yet ready to buy. Your message should be helpful, educational, and consistent—nudging them closer to engaging with you.

• Secondary Audience: These are more general prospects who may not be your best match but could still convert with the right need or timing. They’ll benefit from broader brand messaging and occasional engagement, but they aren’t your primary focus.

• Extra Audience: These are long shots. You won’t spend much time or money targeting them directly, but your general awareness campaigns might still reach them. Sometimes, they surprise you.

Your messaging here is about attracting attention—highlighting problems you solve, offering valuable insights, and sparking curiosity. Think ads, SEO, blog posts, social videos, and website content. Service blocks like Targeted Ad Management, Social Media Ad Management, SEO, and Google Ads are powerful here.